Heineken is the latest brand to pull a Pepsi with a tone deaf advertisement that many—including Chance the Rapper—are accusing of being racist. The ad, which featured the tagline, "Sometimes, lighter is better," came to national attention when Chance tweeted a series of thoughts about the ad Monday. He called it "terribly racist" and raising some interesting points about whether or not its controversial nature was a marketing tool. The South African branch of the company tweeted out a response Tuesday to the advertisement just days after the Chicago rapper's tweets. That was never our intention and we are taking the feedback to heart in developing future campaigns. Regardless of the ad already being pulled, many are tweeting about Chance's impact—and some are discussing boycotting the beer altogether.
Guinness Good Times "share one with a friend" orgy ad is not a real ad.
Heineken's new ad is a light-hearted swipe at stereotypes
The Advertising Standards Authority has rejected complaints that a Heineken TV ad encouraged excessive drinking and linked alcohol to sexual success. The ad shows a man getting into a taxi as a woman left. He finds she left a number of business cards on the seat, prompting a surreal journey around the city. The man asks the taxi driver to take him to a salon, which is named on one of the cards. At the salon he is handed a bottle of beer in an ice bucket and then receives a shave. He visits other venues he sees on the business cards such as a racecourse where he takes part in a race, a bar where is handed another beer, and a further bar where he meets the woman from the taxi. The pair has a beer in a private room, which breaks off the main building and they travel over the city on a wire.
Heineken apologizes, pulls controversial ad after being called out by Chance the Rapper
While not everything in black and white makes sense - that this ad is fake fake not paid for by Guiness is dead obvious on first viewing. Sure enough, the director explains further down in the comments that it's "just a joke". Using someone elses trademarked brand. Not a parody or anything.