Regardless of your location, we require you to tell us whether or not your videos are made for kids. If you are unsure whether your videos meet this standard, we suggest you seek legal counsel. When deciding whether or not your channel or video is made for kids, you should consider various factors, including:. See below for more information on content that is not made for kids. You should use the factors outlined by the FTC above to set your audience. How old is a kid?
The latest YouTube stats on when, where, and what people watch
Social Media Demographics to Inform your Strategy in | Sprout Social
YouTube is one of the most popular online platforms in the United States. The video-sharing site serves as a forum for entertainers, commentators, businesses and others, and Americans use it in a variety of ways, from getting the news to learning new skills. At the same time, YouTube has faced scrutiny — as other online platforms have — about issues including online harassment , misinformation and the impact of technology on children. Using a combination of public opinion surveys and large-scale data analysis, Pew Research Center has studied YouTube in recent years to better understand the content that gets posted to the site and how the U.
YouTube Live TV subscriptions in the U.S. 2020, by age group
User demographic statistics for any social media network are an essential piece of data for any marketing strategy. You want to make sure that people within your ideal target audience are actually participating actively there. Social media demographics help you set up marketing personas and understand your audience in greater detail. With Sprout Social, you can pull data from your specific social media platforms to uncover the demographics of the actual people following you.
Reality: The majority of watch time on YouTube is mobile, yet many marketers still believe mobile viewing translates to short, daytime, on-the-go sessions. In fact, when it comes to YouTube viewing behavior, mobile is a lot like TV: The world watches at home, during prime time, and on horizontally oriented screens. Reality: People get lost spending time on YouTube for a lot of reasons. Whether they want to learn, laugh, catch up on pop culture, jam out to their favorite music, or lean back for a show, people can find whatever they're looking for on YouTube. Almost 4X as many people prefer watching video on YouTube as on social platforms that are less video-centric.